PolicyAdvisor
Product manager for the MVP of an insurance platform. Worked with the CEO on the user flows and information architecture, created the brand identity, and set the design and architecture the 2019 launch was built on.
FROM IDEA
TO LAUNCH.
Design lead and senior product designer. UX, brand, and the processes to ship them.
I design digital products from first brief to launch: the UX, the brand and the processes that let a team deliver them on time. 20+ years in design, 10 of them leading UI/UX at Octagram Creative. Trained in fine arts and computer programming, and a former startup co-founder.
Hire me.
A design lead or senior product role: research to design QA, product decisions, MVP product management, DesignOps and AI workflows. CV and leadership case studies on request.
Work with me.
UX/UI, brand identity and web design by one person, on a fixed scope. You get a shipped product, not three vendors to coordinate.
THREE
PRODUCTS.
From idea to launch. My role stated on each.
IMAGE — TRACEABILITY.RO
Traceability.ro
Designed, built and launched with a two-person team: logo system, UX, staging and multilingual setup decisions and the build.
IMAGE — SCHNEIDER ELECTRIC
Schneider Electric
Shop-in-Shop
Electrician persona, jobs to be done, user flows, wireframes and a low-fi prototype for a B2B e-commerce experience.
THREE PILLARS.
ONE DESIGNER.
Take it from idea to MVP.
I turn an early idea into a shipped MVP: user flows, information architecture, wireframes, prototype, the product management to decide what ships first, and design QA through the build.
- → PolicyAdvisor: MVP product manager, launched 2019
- → Utter: led the design to MVP delivery
- → Traceability.ro: project lead and UX designer, launched Nov 2025
- → Schneider Electric: two personas, jobs to be done, flows, wireframes tested with the client team
Brand and product as one system.
The brand and the interface are designed together: logo, visual system and guidelines, then a Figma design carried through to a live site.
- → PolicyAdvisor brand identity
- → Traceability.ro logo system and site
- → KAY Sake identity, packaging and site
- → TechPulse brand and platform
Ship faster.
DesignOps and AI-assisted workflows cut delivery time, so a team ships on time without lowering the bar.
- → Delivery time cut by 20% (internal measure)
- → Google AI Professional Certificate
- → Multi-market campaign production for global brands
- → Schneider Electric: 12-module product page template and SiS 2.0 guidelines, reused by distributors
TWENTY YEARS. GLOBAL CLIENTS.
YEARS IN DESIGN
20+
YEARS LEADING UI/UX
10
DELIVERY TIME CUT · INTERNAL MEASURE
20%
UI/UX AND DIGITAL PRODUCTION FOR GLOBAL BRANDS, AT OCTAGRAM CREATIVE
125,000
Unique visitors a month three months after launch, up from 75,000 at two months, with 310,000 page views a month and weekly growth of at least 10%.
2.43%
Conversion on organic traffic, against a 1.2% industry average in Romania; 79% of surveyed customers rated the experience very good or excellent.
FOUR WAYS
TO START.
Brand Starter
Logo, visual system and guidelines for a startup that needs a face before it needs a product. One designer, fixed scope.
FIXED SCOPE · FOR FOUNDERS
MVP UX Sprint
User flows, information architecture, wireframes and a clickable prototype for a first release. Enough for a developer to start.
FIXED SCOPE · FOR FOUNDERS
Launch Kit
From Figma design to a live site: build coordination, content layout, responsive design and launch. The build stack is chosen per project.
FIXED SCOPE · FOR FOUNDERS
Fractional product design
A product designer embedded in your team on a monthly or hourly basis: priorities, DesignOps and the processes to ship. Also open to full-time.
MONTHLY OR HOURLY · FOR TEAMS
HIRE ME.
WORK WITH ME.
A lead or senior product role, or a fixed-scope project for your startup. One form, one inbox. I reply within two working days.
Open to lead and senior product roles · from Q4 2026